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戶外廣告的設計的創新與拓展.doc

資料分類:藝術類設計 上傳會員:fuyifan 更新時間:2014-05-24
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摘要:  在市場經濟的今天廣告成為了商家進行宣傳戰的主要渠道,企業形象主要是以強大的經濟實力以廣告形式進行宣傳,以達到影響力的加強和品牌檔次的提升。而現代廣告已經不是狹隘的藝術范疇了,它是設計到社會,科技,教育,文化,政治,倫理,社會科學,自然科學乃至于城市文化,國家文化,企業文化,的廣泛領域?,F在的商業廣告已經不是單單的僅限于推銷商品的了,他也承擔著社會生產,生活和人們社會活動的溝通職能。

關鍵詞:創意 ;環境;吸引力 

 

Abstract:Composition of the image of the city should be attached to outdoor advertising has increased, make its have a positive effect, change the present situation of the outdoor advertising can let to beautify the city, change. From the aesthetic Angle to change the outdoor advertising impact on cities is pretty critical, give the audience in the hurried pace of life is different form the visual impact can bring different visual enjoyment to the audience and a good mood, accept advertising information. Bright color composition, form unique outdoor advertising can fully improve the image of the city, whether it is a dynamic, or static forms of advertising can let a person feel a kind of beautiful enjoyment City defective location, do not easily to beautify the area. Outdoor advertising can cover dirty, disorderly and poor, make its smart maintenance of city image, beautify the neat the city, also can fully partition and reduce noise. A good outdoor advertising by the audience's attention at the same time, also can let people mental shock, change the original negative mental status, guide the audience's positive attitude to face, it also affects the city's spiritual civilization.

Keywords: originality;environment;environment

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上傳會員 fuyifan 對本文的描述:國外戶外廣告它們相當的關注于戶外廣告與周圍環境的化學反應,盡量的讓二者能夠得以有機結合起來。特別是歐洲的一些工業化大都會其實都是很難見到那種具有標志性的高樓,而是......
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